Justin Platt

Part of Merlin Entertainments Plc, Merlin Attractions Operations Ltd. is a British company that prioritizes effective corporate governance and safety. The company is based in Poole, UK and their partner charity, the SEA LIFE Trust, aims to protect and preserve the world's oceans. The company also focuses on reducing their impact on the environment through sustainable actions.

Merlin Entertainments Ltd. engages in the operation of theme parks and family entertainment resorts. It operates through the following groups: Midway Attractions, LEGOLAND Parks, and Resort Theme Parks. The Midway Attractions group is a branded indoor visitor attraction with up to two hour visitor duration. The LEGOLAND Parks group offers an interactive outdoor theme parks offering one to two day visits targeted at families with children aged two to twelve years. The Resort Theme Parks group includes national destination outdoor theme parks offering one to two day visits in densely populated European markets. It offers its services under the brands Alton Towers Resort, Chessington World Of Adventures Resort, Gardaland Resort, Heide Park Resort, THORPE PARK Resort, Warwick Castle, SEA LIFE, Madame Tussauds, LEGOLAND Discovery Centre, The Dungeons, and The Eye. The company was founded in 1999 and is headquartered in Poole, the United Kingdom.